Research Based on the Organizational Information Theory Karl Weick task to manage large amounts of information is a challenge for public organizations . When our choices for communication channels increases , the number of messages we send and receive , as well as the speed increases we send the message anyway . Organization is not only faced with the task of deciphering the message received , but also face the challenge of determining who should receive such information in order to achieve organizational goals . New media is able to make the company completed their goals in a variety of ways that have never been seen before. Video conferencing , teleconferencing , chat rooms , e - mail , and interactive television allows people like Dominique to provide the opportunity for his team to simultaneously share and react to a lot of information . Each team is given the opportunity to decide what information is important for the job or ask for additional information that will be needed in t...
DIGITAL MARKETING SPECIALIST | MASS COMMUNICATION GUNADARMA UNIVERSITY 2010